Flexible Packaging

Written by Linda Alexander
Bookmark and Share

Flexible packaging such as bags, wraps, and pouching allow for more product in less packaging. People agree that the less packaging a product uses, the better. This reduces waste and allows for much more diversity than rigid and semi-rigid packaging.

In the U.S., flexible packaging is a $20 billion industry. Most of it used here is for food packaging, while the rest is used for non-food retail and other products. To be considered flexible, packages must be weak enough that when empty they don't retain any particular shape. For example, plastic wrap on food would be considered flexible packaging. So would drinks packaged in foil bags.

Help with Flexible Packaging

If you need a flexible packaging solution, there are many specialty packaging companies that can help you. From designing and printing to packing products, outsource companies offer a variety of services to meet your needs. If you need private labeling, for example, you can outsource that to a packaging company.

Reducing waste is only one benefit of using this type of packaging. It benefits manufacturers, too. Flexibility in packaging is also cheaper to produce. For marketing, being able to see the product, rather than having it hidden in a bulky box, boosts sales. So does an innovative presentation, which flex packaging also offers.


Bookmark and Share