Advertising

  • Prizes
    Prizes are items that make people think of carnivals, contests and raffles. Not many people think of marketing when the topic of prizes comes up, yet free gifts make up a huge component of advertisin....
  • Electronic Gift Cards
    Electronic gift cards have revolutionized the manner in which people give presents.A standard gift card is most commonly made of paper or plastic, and redeemable only when the holder visits the store ....
  • Advertising Strategies
    Although advertising strategies have evolved considerably in recent years, some fundamental guidelines exist. By and large, these rules underscore the importance of identifying a niche demographic at....
  • Cost Per Acquisition
    It costs money to get new customers, that's a fact. They don't just fall out of the sky into your lap. Companies spend billions of dollars on advertising every year and they spend a considerable amoun....
  • National Television
    National television is a great way to reach the highest number of individuals as possible. Although the prices can be a bit competitive, there is no reason why national television is not the right ch....
  • DVD Players
    DVD players are becoming more and more accessible all the time. We've all heard about the mad rushes at various department stores that offer these machines at drastically reduced prices. Cheaper to ....
  • Free Gas
    Free gas would appear to be an odd incentive for an online store to offer. After all, one of the biggest advantages of shopping on the Web is the opportunity to stay away from the car! Even so, peop....
  • Wireless Advertising
    Modern wireless advertising provides a unique advantage over other marketing strategies in that it allows almost unlimited access to potential clients. Drawing on cutting edge technology that enables....
  • Promotional Advertising
    Promotional advertising remains one of the most effective ways of promoting a product. For most business owners, the short-term costs of merchandise or time-limited sales events are more than recoupe....
  • Cost Per Lead
    Cost per lead is one of the most common terms in marketing today. This is because cost per lead is one of the most common ways in which a company computes and pays advertising costs. Here is a run dow....