Cell Phone Advertising

Written by Tara Peris
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Cell phone advertising is a relatively new technique, but one that is catching on quickly among those in the wireless community. Much akin to the early days of the Web, when a small cadre of visionaries propelled computer technology forward, a select group of entrepreneurs has turned its attention to this untapped marketing niche. Given the potential gains, one can only expect that the use of cell phone advertising will skyrocket in the years to come.

The Internet provides a useful parallel for considering the utility of cell phone advertising. As the use of the Web has expanded worldwide, and computers become part of the daily routine for many, advertisers have been quick to stake their claim in cyberspace. Thus, we have witnessed the proliferation of pop-up ads and search-engine sanctioned advertisements.

New Frontiers in Cell Phone Advertising

One can envision a similar process with regard to cell phone advertising. As cell phones gain increasingly widespread use among people from every conceivable demographic, they become a logical advertising tool. This endeavor is helped along by the substantial improvements in mobile technology that have emerged in recent years.

With the right wireless technology in place and the guaranteed use of the mobile medium, cell phone advertising represents the new frontier in marketing. If you are looking to stay ahead of the competition-and who isn't, really-this is your chance. Take a moment to explore the current state of affairs with regard to wireless advertising and consider whether this approach may be of use to you.


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