Written by Seth Cotterell
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Direct response television, commonly referred to in industry circles as DRTV, is one of the best ways to advertise products and services on the airwaves. DRTV is effective at getting results, and it is cost effective too. No other advertising method gives you as much flexibility at such low prices or provides better results than DRTV. Let's look at some of its benefits now.

Benefits of DRTV

One of the best things about DRTV is its ability to reach people. You might be surprised to learn that more than 65% of Americans watch DRTV. That's more people watching DRTV than even the most popular weekly TV series. That translates into a lot of potential customers for your business.

Besides having a huge audience, DRTV gives you other benefits as well. One of those benefits is in the nature of DRTV itself. Because DRTV infomercials captivate audience attention nearly 60 times longer than the average television commercial, you have a lot more room to highlight the features and benefits of your products and services. You can do things in a DRTV spot you could never do in a regular ad.

Yet another benefit of this type of advertising is its cost effectiveness. We've all heard the outrageous prices charged these days for television advertising. Just think about how much a 30 second ad costs during the Super Bowl! DRTV ads, on the other hand, are not only significantly cheaper, but they are also more effective in converting actual sales and driving continued sales down the road.

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