Speaking from personal experience, I can tell you that contracting with an outside marketing agency to handle all your marketing requirements is an excellent idea for small to mid sized companies. Large corporations have the resources to have their own marketing divisions, but for most companies this just isn't cost effective or realistic. So the best solution is to hire a marketing agency that specializes in advertising for small and mid sized organizations.

What a Marketing Agency Can Do for You
A good marketing agency will provide many valuable services to its customers. First and probably most importantly, a marketing agency will increase recognition and overall awareness of your company, product, or service. The more your name is out there, the better chances you have of gaining customers and increasing revenue.

There are benefits beyond increased awareness in using a marketing agency. One of these benefits is reduced cost to you. You will no longer need to worry about marketing campaigns and can instead focus your energy in your own strengths. Leave the marketing to the professionals and you do whatever it is that is the core of your business. I guarantee that the professional marketing agency will have a lower average cost per sale than you will, and that will save you money.

A good marketing agency will have agreements with television and radio stations that will get your information broadcast to a much wider base than you could on your own. They'll be able to create an integrated, complete marketing campaign that will probably be one of your most valuable assets.