Targeted Local Advertising

Written by Tara Peris
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Recent market research suggests that consumers respond best to targeted local advertising. With this in mind, it may make more sense to devote advertising dollars to a campaign that focuses on your immediate customer base rather than employing a broad umbrella strategy. This saves money in the short-term and is likely to increase profits in the long-term.

Certain fields require you to diversify. Investing, for example, is approached best with a strategy that doesn't leave all your eggs in one basket. When it comes to advertising, however, it may be best to employ a different approach.

Research on Targeted Local Advertising

Recent studies suggest that when it comes to marketing, targeted local advertising may be more effective compared to broad, catch-all strategies. That is, a sharply focused campaign that targets your primary base may ultimately bring in more sales compared to an approach that casts a broad net.

If you choose to pursue targeted local advertising, it is essential to ensure that you employ the right marketing strategy for your community. After all, if you are going to devote your efforts to a single ad tactic, it had better be the right one. It's a good idea to consult an ad agency to help with campaign planning, as local firms may already have familiarity with the methods that work best with your target population.

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