Color Prints

Written by Linda Alexander
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At some point in your career, you will come across color prints. Perhaps you will even use them for your marketing needs. Color prints can be many different sizes, such as postcards or posters, but most often the term refers to a letter-sized page, whether it's flat or folded.

Uses for Color Prints

You can use color prints for flyers to announce sales, new products, or events. You can turn them into folded brochures that describe your company's history, products, and services. Hand them out at trade show exhibitions or print sell sheets on them with product benefits and specifications.

People like to collect literature about companies they are interested in. Color prints will do an excellent job of grabbing someone's attention, especially if they are artfully designed and have great sales copy. Color does a much better job in advertising; it is far more memorable than black and white.

You probably think that printing in color is expensive. It's true that it costs more than black ink, but it doesn't have to be out of your budget. You can print in one or two colors to save money. The more flyers you print, the lower the cost per print will be, so keep that in mind. You can also shop around to find the best quality printing for the lowest price.

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