Direct mail lists are lists of names and addresses and sometimes phone numbers and other demographic data, used to help marketers advertise their products in the mail. With direct mail, the object is to elicit a response from consumers, instead of just create awareness about products. Usually, direct mail involves consumers returning a survey, coupon, or reply card to ask for more information.

There are many different sources for direct mail lists. Top marketers repeatedly advise that the best mailing list a company can have is its own in-house list of customers. People who have bought from you once are more likely to buy from you again than strangers who have never heard of your product.

Brokers for Direct Mail Lists

List brokers compile lists from many different sources and rent the lists out to marketers. If you are looking for something specific, chances are, a reputable list broker will have it. Their lists are also high-quality because their databases are kept current.

With so many Americans moving each year, it is often necessary to clean up lists at least twice a year. List brokers have the resources to keep up with these changes, so you know your postage will not be wasted. They can also compile a customized mailing list for you so that you can pinpoint your exact target market.