Direct response marketing is marketing that elicits a response from its audience. Direct mail is one vehicle through which marketers carry out direct response marketing. It is usually a successful way to get a response from customers and prospects. You can also use direct mail to test new markets or mailing lists. You can send letters out to prepare prospects for follow-up phone calls that you will make to them.

Direct Mail as Direct Response Marketing

With direct mail, you don't have another medium delivering the message for you, such as television or print ads. You have total control over how your message is sent and how it gets presented. You should use a quality printer, graphic designer, and copywriter to produce your direct mail.

With the amazing outcome you will realize, paying professionals to help you is money well spent. You can also have a mail house or the printer do the mailing for you, so you can save time and spend more time crafting your message. It's more important that you develop a quality, effective message and present it well, than trying to deal with multiple vendors and managing the project yourself.

Direct mail allows you to make an offer and close the sale at the same time. Your letter or other mail piece speaks volumes, and acts like a sales rep. The only difference is, you don't actually have to be there to close the sale!