Email Marketing


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Bulk Email Addressing

Written by Jen Nichol
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Bulk email addressing and other smart marketing tools are taking the business world by storm. Now, companies can engage in an interactive, dynamic dialog with customers, to develop focused, effective marketing campaigns. This new marketing approach is allowing modern companies to evolve with the marketplace.

Bulk email addressing is just one application of email marketing software. Other tools include automated email marketing services, permission based email, and email newsletter software. These applications are creating a new marketing environment that is engaging the interest of today's tech-smart consumers.

Bulk Email Addressing Is a Smart, Effective Tool

Email marketing software tools are using the vast capabilities of the Internet to create marketing solutions that are cost-effective and dramatically more successful than traditional marketing models. Consumers want to be heard, and are willing to share their personal information with companies they have a relationship with. This level of interaction leads to client loyalty and strong brand identification.

Applications like group mail and enterprise email software are allowing for large-scale, yet personalized, marketing campaigns. As the market gets bigger, consumers want to feel more like individuals, and valued customers. When companies are responsive to clients, those consumers will respond with loyalty and repeat business.

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