Direct Mail Marketing

Written by Amy Hall
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Direct mail marketing is not nearly as effective as direct email marketing. It is also a much more costly type of advertising campaign, which is not a good way to begin any kind of business promotion. On this page, we'll take a look at the pros and cons associated with direct mail marketing, as well as discuss some effective alternatives.

Direct marketing costs a great deal of money to execute, as you have to worry about paper costs, printing fees, as well as postage and return postage costs. Direct mail costs between $700 and $1000 per 1000 , and only generates a 1-2% response rate. That means that for every 1000 letters you send out, you may only get about 10 responses. It's hardly worth all the money you put out to get back a mere 10 responses.

Alternatives to Direct Mail Marketing

However, when you look at the statistics on optin email marketing, you will see a totally different story. For starters, optin email marketing costs from $100 to $350 per 1000 emails sent out, with a response rate around 10 to 15%. Right there, you are getting back a higher percentage of responses, and you are putting out a considerably less amount of money upfront.

In addition, email campaigns take much less time to coordinate, usually around two to three days from start to finish. Within three days, you could be reaching thousands of people who have shown interest in your product or service. Email is also completely trackable, so you can find out which demographic segments are responding to your ad campaign.


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