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Ecommerce Customer Relationship Management

Written by Jen Nichol
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Modern marketing tools, like ecommerce customer relationship management applications, are allowing marketing campaigns to be more focused and dramatically more effective. Making a sale has nowhere near the return on investment that creating a fun, exciting customer relationship has. Today's tech-savvy consumers want to be wooed, not bombarded with generalized mass market advertising.

Applications like permission based email and customer profile surveys allow companies to build their most critical asset: customer data. Information on likes, dislikes, lifestyle preferences and spending habits is absolutely invaluable to any company doing business in the modern marketplace. A company needs to keep up with tech developments as well as the rapidly evolving marketplace, if it wants to stay viable.

Ecommerce Customer Relationship Management Builds Excitement

Email marketing programs allow companies and potential clients to interact. These applications create a bond, a relationship that can be nurtured and built upon to create loyal, lifetime customers. It's these relationships that will allow a company to experience explosive growth in the current economy.

Surveys, personalized email, and games are among the dynamic marketing applications that are having such a dramatic impact on the market. People love to share opinions and contribute to the development of products and services. This ecommerce customer relationship management approach is as fresh and innovative as the future.


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