Targeted optin leads will help you better design your advertising campaigns to produce higher response rates and ultimately higher sales. You can work with a bulk email marketing service to come up with optin email lists that will benefit your company best. Direct email marketing has proven to be much more effective than direct mail marketing and telemarketing together.

When you consider the expense of putting together a direct mail marketing campaign, you can see why it is not very cost-effective. You must pay for paper, printing, and postage, and the average cost for sending out 1000 flyers is between $750 and $1000! That's a great deal of money when you are only getting back a 1-2% response rate. The majority of your flyers end up in the trash can. Telemarketing may fare even worse, as consumers do not like to be approached via the telephone when they are at home by a solicitor.

Why Targeted Optin Leads Work

The main reason why targeted optin leads work is because consumers who are on these optin lists actually want to be contacted by certain companies. Let's say you sell lawn and garden supplies and you send you email out to consumers who live in the suburbs with nice big yards. More than likely, this group of the population will be very receptive to hearing about your products that will help beautify their lawn and garden.

When you use an email optin list, you already have one foot in the door. You can expect many consumers to at least visit your website, and some of them will even make a purchase or two. It's the smart way to advertise and more and more companies are growing their businesses in this way.