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Transactional Marketing

Written by Jen Nichol
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Interactive applications and transactional marketing tools are allowing companies to develop stronger, more effective campaigns. Leveraging the capabilities of the Internet to develop dynamic relationships with clients is bringing a whole new level of applicability to modern marketing campaigns. Now, a company can focus its efforts on its target demographic for maximum success.

Tools like permission based email, customer profile surveys, and enterprise email software are allowing for large-scale, yet personalized interaction with clients. Customers who feel like a valued and respected individual will reward companies with repeat business and referrals of friends and family. These applications allow a company to gain and retain critical market share.

Every company knows that as business goes global, competition becomes much more fierce. Hence, the importance of strong branding and transactional marketing. Interactive awareness marketing solutions allow for the give-and-take with consumers that gives companies vital direction, and the current state of market sentiment.

Transactional Marketing Tools Are Strong Investments

Building brand and customer loyalty is the way to stay competitive in the modern marketplace. As the commercial arena gets bigger and bigger, consumers are looking for the personal touch. These email marketing tools provide a platform to develop working relationships with clients that will result in the strong business and brand identification that will help a company get to and stay at the forefront of their industry.


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