Guerilla Marketing

  • Business-to-business Marketing
    Business-to-business marketing (B2B) differs from marketing to consumers. They each have in common the need for brand building, understanding customer needs, and communicating messages about the compa....
  • Network Street Team
    A network street team places marketing and promotional materials on store counters, as well as hands out literature, flyers, or stickers to consumers at nightclubs, comic stores, cafes, and on the str....
  • Product Line Repositioning
    Product line repositioning refers to changing a product to make it more acceptable to its present market. It refers to a place the product occupies in customers' minds, based on product benefits relat....
  • Build Brand Loyalty
    Don't expect to build brand loyalty overnight--it is a slow, gradual process. Your company's marketing message must be consistent and repetitious. By following a few simple techniques, you will be on ....
  • Guerilla Marketing Consultants
    Guerilla marketing consultants can help a company that has no expertise in the area of using proven strategies to bring results. Perhaps the guerilla marketing project is short-term and therefore does....
  • Effective Brand Strategy
    Effective brand strategy builds brand loyalty. A good brand seeks to deliver your message clearly, establish your credibility, connect with your prospects on an emotional level, and motivate them to b....
  • Brand Loyalty Measurement
    Brand loyalty measurement is not an easy task, particularly because you are measuring something intangible. To measure it properly involves gauging brand awareness, recognition, knowledge, and recall.....
  • Peer-to-Peer Marketing
    Enabling peer-to-peer marketing requires you to give your customers the tools, incentives, and rewards to spread your word-of-mouth marketing campaign. When it happens by accident, it is hard to dupli....
  • Brand Positioning
    Your company's long term growth relies on brand positioning. In order for your products to reach their full potential, they must be relevant to as many people within your chosen market segments as pos....
  • What Is Guerilla Marketing?
    What is guerrilla marketing to your business? Do you send birthday cards to your customers? Have you invented a unique way to use your business cards? Do you write short personal messages on sticky no....