Guerilla Marketing

  • Peer-to-Peer Marketing
    Enabling peer-to-peer marketing requires you to give your customers the tools, incentives, and rewards to spread your word-of-mouth marketing campaign. When it happens by accident, it is hard to dupli....
  • Brand Positioning
    Your company's long term growth relies on brand positioning. In order for your products to reach their full potential, they must be relevant to as many people within your chosen market segments as pos....
  • Brand Loyalty Measurement
    Brand loyalty measurement is not an easy task, particularly because you are measuring something intangible. To measure it properly involves gauging brand awareness, recognition, knowledge, and recall.....
  • Brand Building
    Brand building online differs from brand building offline. Simply put, the online interactive experience has a large effect on corporate identity brand building. The Web lets you build one-to-one rela....
  • Target Market Profile
    A target market profile includes the market demographics of the people you are trying to reach. Targeting allows you to break down these groups so you can better understand how to reach them and what ....
  • What Is Guerilla Marketing?
    What is guerrilla marketing to your business? Do you send birthday cards to your customers? Have you invented a unique way to use your business cards? Do you write short personal messages on sticky no....
  • Corporate Identity Brand Building
    Corporate identity brand building begins with hiring a professional graphic designer. Even if you have art and design skills, you should still consult with a professional. They know whether a logo des....
  • Target Market Research
    Target market research should be done before starting a business, before launching new products, and it should always be an ongoing process to gauge customer satisfaction and discover trends. When con....
  • Alternative Media
    Alternative media marketing uses non-standard media to advertise; it is a lower-cost method and a more creative way to reach consumers than traditional media. Consumers are constantly inundated with c....
  • Buzz Campaigns
    Buzz campaigns seek to make each customer encounter look like a spontaneous occurrence rather than a calculated marketing plan engineered by professionals. In the past, word-of-mouth marketing was gen....