Guerilla Marketing

  • What Is Guerilla Marketing?
    What is guerrilla marketing to your business? Do you send birthday cards to your customers? Have you invented a unique way to use your business cards? Do you write short personal messages on sticky no....
  • Brand Building
    Brand building online differs from brand building offline. Simply put, the online interactive experience has a large effect on corporate identity brand building. The Web lets you build one-to-one rela....
  • Target Market Profile
    A target market profile includes the market demographics of the people you are trying to reach. Targeting allows you to break down these groups so you can better understand how to reach them and what ....
  • Alternative Media
    Alternative media marketing uses non-standard media to advertise; it is a lower-cost method and a more creative way to reach consumers than traditional media. Consumers are constantly inundated with c....
  • Corporate Identity Brand Building
    Corporate identity brand building begins with hiring a professional graphic designer. Even if you have art and design skills, you should still consult with a professional. They know whether a logo des....
  • Target Market Research
    Target market research should be done before starting a business, before launching new products, and it should always be an ongoing process to gauge customer satisfaction and discover trends. When con....
  • Product Sampling
    Product sampling encourages the trial and then the purchase of your products. What could be better than allowing your customers to try before they buy? Everybody loves freebies and when you receive a ....
  • Buzz Campaigns
    Buzz campaigns seek to make each customer encounter look like a spontaneous occurrence rather than a calculated marketing plan engineered by professionals. In the past, word-of-mouth marketing was gen....
  • Street Teams
    Street teams break through the clutter by pitching products in an unexpected way and advertisers have noticed this trend. Amid the sales pitches from every medium--billboards, taxis, buses, and shoppi....
  • Guerilla Advertising
    Timing is everything in guerilla advertising. Don't make rookie mistakes--advertise during the peak seasons in your industry. Spend more and do more ads during those times, while advertising less duri....