Guerilla Marketing

  • Below The Line Advertising
    Ad agencies traditionally handled either below the line advertising or above the line advertising. Above the line advertising was commission-based, such as TV, radio, or newspapers. Below the line adv....
  • Branding Consultants
    Branding consultants are hired for a variety of reasons. Sometimes, they are called on to solve problems or to provide new insight into a situation. Or they may be needed to fill temporary expert posi....
  • Human Billboards
    The idea of human billboards is catching on in a big way in marketing. Big names have used promotional t-shirts and other clothing and accessories for years to get their brands out to highly competiti....
  • Experiential Sports Marketing
    Experiential sports marketing allows you to reach your target market through face-to-face contact. Reaching out in this way enables marketers to aggressively pursue new leads or prompt immediate impac....
  • Sales Promotion Planning
    Good sales promotion planning is a blueprint to keep you effective and help focus your promotion efforts. By outlining your activities, you will be forced to conduct a situation analysis and plan acco....
  • Poster Sniping
    Poster sniping campaigns are a highly visible and low-cost way to get a guerilla marketing message out to consumers. Done mostly in urban markets, posters are often placed in unauthorized locations su....
  • Hip Hop Street Team
    If you are looking for a hip hop street team agency, there are several things to consider. Street team marketing involves getting your product or company noticed directly by consumers all over the wor....
  • Market Research Design
    Market research design involves planning. When conducting market research, work backwards. Decide why you need the information you do and how you will use it to improve your sales and marketing techni....
  • PR Stunts
    Creativity is absolutely required for successful PR stunts. Otherwise, you risk looking like a fool, or worse yet, having your stunt flop. When done correctly, PR stunts can be used to overcome a lack....
  • Network Street Team
    A network street team places marketing and promotional materials on store counters, as well as hands out literature, flyers, or stickers to consumers at nightclubs, comic stores, cafes, and on the str....