Guerilla Marketing

  • Experiential Marketing
    Experiential marketing uses a holistic approach to marketing. Buying decisions aren't based merely on logical thought; they are largely determined by a customer's experience with a product. Many compa....
  • Word Of Mouth Advertising
    Word of mouth advertising requires two things: a contagious product and somebody at the company who can accelerate the buzz campaigns. In order to spread the word about a product, its manufacturers ha....
  • Unconventional Promotions
    Unconventional promotions have really taken off since the first guerrilla marketing book was published. Back then, the Internet didn't even exist; neither did much of the technology used by marketers ....
  • Ambush Marketing
    Ambush marketing involves strategically placing marketing materials at events in order to attract consumer and media attention. It's called "ambushing" because generally, an event will have official s....
  • Brand Influence
    How does your brand influence the way people perceive your company and products? Some brands appeal to the rational part of a person's mind, to the elements of logic and good sense. Others appeal to t....
  • Effective Marketing
    Effective marketing is most expensive at the beginning of a new business, when nobody knows your name. Effective marketing takes time, effort, and money. When you remember this, it is easier to spend ....
  • Human Billboards
    The idea of human billboards is catching on in a big way in marketing. Big names have used promotional t-shirts and other clothing and accessories for years to get their brands out to highly competiti....
  • Below The Line Advertising
    Ad agencies traditionally handled either below the line advertising or above the line advertising. Above the line advertising was commission-based, such as TV, radio, or newspapers. Below the line adv....
  • Branding Consultants
    Branding consultants are hired for a variety of reasons. Sometimes, they are called on to solve problems or to provide new insight into a situation. Or they may be needed to fill temporary expert posi....
  • Poster Sniping
    Poster sniping campaigns are a highly visible and low-cost way to get a guerilla marketing message out to consumers. Done mostly in urban markets, posters are often placed in unauthorized locations su....