Guerilla Marketing Info

Written by Linda Alexander
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Guerilla marketing info is all around you, from small business promotions to large-scale advertising campaigns. It's fairly easy to come up with some ideas for marketing on a shoestring budget. Here are some ideas to get you started.

Hold a joint venture with another business by displaying each other's products or literature. A good combination would be a web designer and a writer, or a custom tailored suit and a dry cleaner. You could also hold a niche appreciation day for people who give to the community on a regular basis, such as "Senior (over age 55) Appreciation Day" or "Firefighters Appreciation Day" and offer discounts to that niche market. You could also have a float in the local parade or host an award; this will associate your brand with a good cause in people's minds. Event sponsorship is a similar idea that will get your name out and generate word of mouth advertising.

Sources for Guerilla Marketing Info

The father of guerilla marketing info, Jay Conrad Levinson, has written 16 books on the subject. Start at your local library and do some research by reading his books. There is also plenty of guerilla marketing info on the Web, which, by the way, is one of the primary marketing methods used by guerillas.

Hosting a free seminar is another tactic used by guerilla marketers. Don't make it a sales presentation; rather, give good value and useful information to your audience. By making it worth their while, they will see you as an expert in your field and the next time they need your services, they will think of you first. You won't have to work hard to sell to them if you provide real value at your free seminar.


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