Guerilla Marketing Tactics

Written by Linda Alexander
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Guerilla marketing tactics have changed drastically over the last 20 years. Do you want someone in charge of your marketing who is still using old, tired, traditional marketing strategies? As marketing continues to change, so do the secrets of guerilla marketing. Here are some ideas to incorporate into your marketing campaign.

Marketing is an investment, not an expense. Commitment brings you return on your investment. You need to be consistent with your message, even if it's a mediocre message. That's better than constantly changing a great message. Patience is also important, as it takes time for your message to get through to people. You must build their trust and confidence in order for prospective customers to turn into consistent, loyal customers.

Guerilla Marketing Tactics Make It Easy for Your Customers

Run your business at the convenience of your customers, not at your convenience. Make it easy for them to buy from you and they will keep coming back. Remember that one form of marketing alone will not work; you must integrate many tools in order for your message to be absorbed. Use alternative media and technology to build brand loyalty.

Measure your results. You won't know which guerilla marketing tactics are working and which are not unless you measure and refine your methods. Be involved with your customers and build relationships. Finally, cooperate with other businesses; don't compete with them. Create an atmosphere where everyone benefits, and you will too. Guerilla marketing tactics are a key part of this process. If you're not familiar with these tactics, start familiarizing yourself with them today, and see how quickly you can make them work for you.


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