Guerilla Marketing

  • Guerilla Marketing Tactics
    Guerilla marketing tactics have changed drastically over the last 20 years. Do you want someone in charge of your marketing who is still using old, tired, traditional marketing strategies? As marketi....
  • Mobile Marketing Campaigns
    Mobile marketing campaigns are more cost-effective than traditional below-the-line print advertising campaigns, as material costs are not an issue with the former. This allows for more personal commun....
  • Target Market Demographics
    Target market demographics vary from business to business and each company should define its own demographics. Start by looking at your top markets and do an in-depth analysis of each one. What do the....
  • Guerilla Marketing Info
    Guerilla marketing info is all around you, from small business promotions to large-scale advertising campaigns. It's fairly easy to come up with some ideas for marketing on a shoestring budget. Here a....
  • Guerilla Marketing Strategy
    Any good online guerilla marketing strategy will incorporate a variety of guerrilla marketing techniques. Before you enter into them, however, be aware that there has been a recent backlash against s....
  • Event Sponsorship Programs
    Event sponsorship programs can enhance a company's image and visibility and differentiate the company from competitors. In addition, they can help build relationships with current customers and prospe....
  • Brand Identity
    Brand identity is an essential piece of the marketing puzzle, yet it is often understood. Seeing your own marketing strategies over and over again may be boring to you, but your clients don't see them....
  • Experiential Marketing
    Experiential marketing uses a holistic approach to marketing. Buying decisions aren't based merely on logical thought; they are largely determined by a customer's experience with a product. Many compa....
  • Word Of Mouth Advertising
    Word of mouth advertising requires two things: a contagious product and somebody at the company who can accelerate the buzz campaigns. In order to spread the word about a product, its manufacturers ha....
  • Unconventional Promotions
    Unconventional promotions have really taken off since the first guerrilla marketing book was published. Back then, the Internet didn't even exist; neither did much of the technology used by marketers ....