Guerilla Marketing

  • Business-to-business Marketing
    Business-to-business marketing (B2B) differs from marketing to consumers. They each have in common the need for brand building, understanding customer needs, and communicating messages about the compa....
  • Network Street Team
    A network street team places marketing and promotional materials on store counters, as well as hands out literature, flyers, or stickers to consumers at nightclubs, comic stores, cafes, and on the str....
  • Guerilla Marketing Consultants
    Guerilla marketing consultants can help a company that has no expertise in the area of using proven strategies to bring results. Perhaps the guerilla marketing project is short-term and therefore does....
  • Effective Brand Strategy
    Effective brand strategy builds brand loyalty. A good brand seeks to deliver your message clearly, establish your credibility, connect with your prospects on an emotional level, and motivate them to b....
  • Build Brand Loyalty
    Don't expect to build brand loyalty overnight--it is a slow, gradual process. Your company's marketing message must be consistent and repetitious. By following a few simple techniques, you will be on ....
  • Peer-to-Peer Marketing
    Enabling peer-to-peer marketing requires you to give your customers the tools, incentives, and rewards to spread your word-of-mouth marketing campaign. When it happens by accident, it is hard to dupli....
  • Brand Positioning
    Your company's long term growth relies on brand positioning. In order for your products to reach their full potential, they must be relevant to as many people within your chosen market segments as pos....
  • Brand Loyalty Measurement
    Brand loyalty measurement is not an easy task, particularly because you are measuring something intangible. To measure it properly involves gauging brand awareness, recognition, knowledge, and recall.....
  • Brand Building
    Brand building online differs from brand building offline. Simply put, the online interactive experience has a large effect on corporate identity brand building. The Web lets you build one-to-one rela....
  • Target Market Profile
    A target market profile includes the market demographics of the people you are trying to reach. Targeting allows you to break down these groups so you can better understand how to reach them and what ....