Guerilla Marketing

  • Target Market Research
    Target market research should be done before starting a business, before launching new products, and it should always be an ongoing process to gauge customer satisfaction and discover trends. When con....
  • Product Sampling
    Product sampling encourages the trial and then the purchase of your products. What could be better than allowing your customers to try before they buy? Everybody loves freebies and when you receive a ....
  • Buzz Campaigns
    Buzz campaigns seek to make each customer encounter look like a spontaneous occurrence rather than a calculated marketing plan engineered by professionals. In the past, word-of-mouth marketing was gen....
  • Street Teams
    Street teams break through the clutter by pitching products in an unexpected way and advertisers have noticed this trend. Amid the sales pitches from every medium--billboards, taxis, buses, and shoppi....
  • Guerilla Advertising
    Timing is everything in guerilla advertising. Don't make rookie mistakes--advertise during the peak seasons in your industry. Spend more and do more ads during those times, while advertising less duri....
  • Market Demographics
    Using market demographics in your research and marketing efforts will pay off handsomely. They can tell you things like how well you are meeting your customers' needs, how they perceive your competito....
  • Sales And Marketing Technique
    Packaging products together is a powerful sales and marketing technique that that will add value to your product and trigger people to buy. The idea behind package deals is to combine products togethe....
  • Sponsorship Marketing
    Sponsorship marketing is a popular ingredient in the alternative media marketing mix. Sponsorship marketing can increase sales opportunities and is easily measured. Sponsorship is an investment by a c....
  • Measure Market Reach
    To measure market reach, avoid things that can't be measured. So-called image ads might be funny or entertaining, but you can't measure their impact on sales. So include things in your campaign such ....
  • Sponsorship Activation
    Sponsorship activation transforms your sponsorship opportunity into an integrated marketing program of its own. There's no reason to be satisfied with a generic package of benefits when you can build ....