Guerilla Marketing

  • Event Sponsorship Programs
    Event sponsorship programs can enhance a company's image and visibility and differentiate the company from competitors. In addition, they can help build relationships with current customers and prospe....
  • Brand Identity
    Brand identity is an essential piece of the marketing puzzle, yet it is often understood. Seeing your own marketing strategies over and over again may be boring to you, but your clients don't see them....
  • Experiential Marketing
    Experiential marketing uses a holistic approach to marketing. Buying decisions aren't based merely on logical thought; they are largely determined by a customer's experience with a product. Many compa....
  • Word Of Mouth Advertising
    Word of mouth advertising requires two things: a contagious product and somebody at the company who can accelerate the buzz campaigns. In order to spread the word about a product, its manufacturers ha....
  • Unconventional Promotions
    Unconventional promotions have really taken off since the first guerrilla marketing book was published. Back then, the Internet didn't even exist; neither did much of the technology used by marketers ....
  • Ambush Marketing
    Ambush marketing involves strategically placing marketing materials at events in order to attract consumer and media attention. It's called "ambushing" because generally, an event will have official s....
  • Brand Influence
    How does your brand influence the way people perceive your company and products? Some brands appeal to the rational part of a person's mind, to the elements of logic and good sense. Others appeal to t....
  • Effective Marketing
    Effective marketing is most expensive at the beginning of a new business, when nobody knows your name. Effective marketing takes time, effort, and money. When you remember this, it is easier to spend ....
  • Human Billboards
    The idea of human billboards is catching on in a big way in marketing. Big names have used promotional t-shirts and other clothing and accessories for years to get their brands out to highly competiti....
  • Below The Line Advertising
    Ad agencies traditionally handled either below the line advertising or above the line advertising. Above the line advertising was commission-based, such as TV, radio, or newspapers. Below the line adv....