Guerilla Marketing

  • Guerilla Advertising
    Timing is everything in guerilla advertising. Don't make rookie mistakes--advertise during the peak seasons in your industry. Spend more and do more ads during those times, while advertising less duri....
  • Market Demographics
    Using market demographics in your research and marketing efforts will pay off handsomely. They can tell you things like how well you are meeting your customers' needs, how they perceive your competito....
  • Sales And Marketing Technique
    Packaging products together is a powerful sales and marketing technique that that will add value to your product and trigger people to buy. The idea behind package deals is to combine products togethe....
  • Sponsorship Marketing
    Sponsorship marketing is a popular ingredient in the alternative media marketing mix. Sponsorship marketing can increase sales opportunities and is easily measured. Sponsorship is an investment by a c....
  • Measure Market Reach
    To measure market reach, avoid things that can't be measured. So-called image ads might be funny or entertaining, but you can't measure their impact on sales. So include things in your campaign such ....
  • Sponsorship Activation
    Sponsorship activation transforms your sponsorship opportunity into an integrated marketing program of its own. There's no reason to be satisfied with a generic package of benefits when you can build ....
  • guerilla marketing
    Guerilla marketing solves the marketing problem for many small business owners. Typically, marketing is seen as a costly and time-consuming process which many business owners know little about. With s....
  • Experiential Branding
    Experiential branding is a trademarked term coined by McCann-Erickson worldwide. The customer experience has a greater impact on brand perception than other forms of marketing and advertising. Therefo....
  • Target Market Advertising
    Traditional target market advertising involves market research design to identify a market, followed by advertising in places where your audience will see or hear it. Guerrillas, however, take a diffe....
  • On-site Activation
    On-site activation of sponsorships engages audiences better than traditional methods by making them part of the event. As more and more companies support public events, they are realizing that with ma....