Direct Email Marketing

Written by Jill Morrison
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Direct email marketing is one of the best marketing tools available today. It will help your business to increase its customer base and sales revenue without a major cost. Email marketing allows you to generate and contact new leads directly on the Internet.

The Internet is a necessary tool for communicating and finding information. It is used by businesses and households alike. Therefore, direct email marketing can reach out to many new customers you may have never reached before.

Direct Email Marketing Characteristics

Direct email marketing is an effective tool because it allows you to contact potential customers in a more comfortable setting. Marketing through phone calls, letter, and visits can make customers feel threatened. Email is less personal, so customers are more likely to be receptive to information provided by email.

There are many companies available that provide services and products for email marketing. There are services that will help companies to locate and contact new customers by email, then direct them to the company website. With these programs, you can send 1,000 emails for a nominal fee.


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