Homeowner Mailing List

Written by Tara Peris
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Homeowner mailing lists are a valuable marketing tool if you know how to use them correctly. When constructed carefully, these directories can help business owners to target potential new clients in a strategic, time-efficient manner. Whether you are a large, multinational corporation or a small start-up company, it makes sense to consider this proven marketing technique.

Each year, millions of Americans buy new homes. A significant portion of these consumers will buy homes in areas that are new to them, thus displacing them from their familiar service providers. In a new, unfamiliar environment, they will be momentarily at a loss for local service providers.

Effective Timing

This, my friend, is where you step in. You have the potential to strike while the iron is hot, and with the right timing, you can bring in scores of new clients with ease. Some marketing researchers suggest that most new homeowners will spend more money on goods and services within their first six months of moving than most of us will spend over the course of several years.

This is understandable when you consider the cost of moving and the mounting expenses that are the natural outgrowth of trying to outfit a new home. Your job is to get to these people while they are still in need of services. With a well-constructed homeowner list, you can determine when and where a family has moved, and you can use demographic data to extrapolate about their general household needs.

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