Lead Generation Services

Written by Patricia Tunstall
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Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service. Are you operating on a business budget that can't pay for the exorbitant fees charged for spots on television stations? Lead generation services can get repeated airtime for your product on those very stations.

These all-inclusive services run the gamut from production of commercials--in English and Spanish--for television, radio, and the Internet, to the operation of call centers that take all inbound calls from potential customers making inquiries about your ads. For a comparatively low cost, lead generation services can handle all your media needs for per inquiry advertising. If your ads lack pizazz, or you lack money, check out the benefits of direct response advertising using the per inquiry approach.

Per Inquiry Advertising--What Is It?

Never heard of per inquiry advertising? Simply put, it is prepaid airtime for commercials that are guaranteed a certain number of inquiries, or leads, from viewers or listeners--or you get a pro-rated refund of the marketing company's commission! Rather than buying airtime for those out-of-sight charges for spots on TV and radio, you can look into the affordable world of lead generation services.

Here's how it works. A marketing company gets you airtime for your commercial; the media guarantee you a specified number of calls from interested parties. You determine what qualifies as an "inquiry." Perhaps you want these potential customers to leave their names, addresses, and phone numbers. The parties are referred to your website or business after they call a toll-free number.

Lead Generation Services Offer Comprehensive Support

Marketing companies that handle per inquiry campaigns offer all-around support functions with lead generation services. If you know your business, but not much about advertising, these companies can handle every aspect of your campaign and your association with the media. These are professionals with experience in the development and production of commercials and in the logistics of conducting successful advertising operations.

Their highly-organized call centers deal with the details of setting up your toll-free number and answering the inquiries--leads--that come in. Fulfillment houses can take care of packaging and shipping your product or promotional materials. No matter how small or large your monthly shipping volume, and regardless of whether you receive orders via the Internet or phone, these fulfillment houses handle it all.

Reduce Your Risk and Save Money, Too!

Buying airtime and advertising spots in the media is an expensive, hit-or-miss proposition because you're never sure if your ad will be a hit or a clunker. For one thing, you are paying the high production costs of the TV station or network for their program. If you already have a prepared commercial, or if you prefer to have the marketing company produce one, you are cutting costs dramatically.

With lead generation services, you only pay for the actual leads, or inquiries, that come into the call center as a result of your ad. This is the no-risk part of this approach to product promotions. With reduced production costs, and per inquiry-only payment, you aren't gambling--you're making a smart move! Sound promising?


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