Legal Marketing

  • Lawyer Advertising Agencies
    Lawyer advertising agencies promote attorneys through a number of channels. For instance, a lawyer might appeal to certain demographics via radio and TV, but use printed media (bus stop benches to bro....
  • Law Firm Marketing Plans
    Law firm marketing plans are complex. Think of all the places you've seen ad for law firms: phone books, TV, billboards, radio, the Internet, even in your mailbox. Now consider the work that goes into....
  • Multi Level Marketing For Lawyers
    Multi level marketing for lawyers is crucial in the competitive legal arena. You've seen ads everywhere--buses, billboards, brochures, plus radio, TV, and the Internet--because law firms need to stay ....
  • Television Advertising For Lawyers
    Television advertising for lawyers was once illegal. This was years ago, and since then TV, the nature of advertising, and the legal profession have all changed. Now television advertising for lawyers....
  • Print Advertising For Lawyers
    Print advertising for lawyers might not seem as glamorous as radio or television advertising, but it's the most popular method of marketing for the legal community. In fact, more attorneys use the Yel....
  • Trial Lawyer Marketing
    Trial lawyer marketing has to appeal to prospective clients shopping for an attorney. You can't just place an ad in the paper and expect it to attract clients. Your ad has to be effective and strategi....
  • Personal Injury Law Firms
    Personal injury law firms compete in a very aggressive marketplace. Ever since a landmark Supreme Court decision in the late 70s, the prime focus of personal injury law firms--and some would argue the....
  • Direct Response Lawyer Advertising
    Direct response lawyer advertising is a type of marketing more interested in eliciting an immediate response than eliciting an order. For instance, a potential customer might respond to a direct respo....
  • Law Firm Marketing
    Law firm marketing is as complex as the history behind it. For many years, law firm marketing was banned by the American Bar Association, but then, almost overnight, the ban was overruled and lawyer a....
  • Attorney Marketing
    Attorney marketing was legitimized with a celebrated Supreme Court case in 1977. The Maricopa County Legal Aid Society in Arizona had used a single ad to attract more clients to their legal clinic. Si....