Legal Marketing

  • Print Advertising For Lawyers
    Print advertising for lawyers might not seem as glamorous as radio or television advertising, but it's the most popular method of marketing for the legal community. In fact, more attorneys use the Yel....
  • Trial Lawyer Marketing
    Trial lawyer marketing has to appeal to prospective clients shopping for an attorney. You can't just place an ad in the paper and expect it to attract clients. Your ad has to be effective and strategi....
  • Personal Injury Law Firms
    Personal injury law firms compete in a very aggressive marketplace. Ever since a landmark Supreme Court decision in the late 70s, the prime focus of personal injury law firms--and some would argue the....
  • Direct Response Lawyer Advertising
    Direct response lawyer advertising is a type of marketing more interested in eliciting an immediate response than eliciting an order. For instance, a potential customer might respond to a direct respo....
  • Law Firm Marketing
    Law firm marketing is as complex as the history behind it. For many years, law firm marketing was banned by the American Bar Association, but then, almost overnight, the ban was overruled and lawyer a....
  • Attorney Marketing
    Attorney marketing was legitimized with a celebrated Supreme Court case in 1977. The Maricopa County Legal Aid Society in Arizona had used a single ad to attract more clients to their legal clinic. Si....
  • Trial Lawyers
    Trial lawyers, like all other lawyers, were banned from advertising on TV, radio, or any other medium for decades. They were finally allowed to promote their services in 1977. While lawyers considered....
  • Personal Injury Marketing
    Personal injury marketing is everywhere you look: on billboards, the backs of buses, radio, TV and in newspapers. For about 70 years, though, legal advertising was illegal. The American Bar Associatio....
  • Lawyer Commercials
    Lawyer commercials accounted for nearly $300 million in advertising in 2003, and that's just for local TV spots. If you include radio and some print ads, it climbs another $100 million. Lawyers wouldn....
  • Personal Injury Commercials
    Personal injury commercials are part of a multi-million dollar enterprise. According to 2003 figures, attorneys spent more than $380 million dollars on local TV, radio, and print ads. And that doesn't....