Legal Marketing

  • Attorney Marketing
    Attorney marketing was legitimized with a celebrated Supreme Court case in 1977. The Maricopa County Legal Aid Society in Arizona had used a single ad to attract more clients to their legal clinic. Si....
  • Trial Lawyers
    Trial lawyers, like all other lawyers, were banned from advertising on TV, radio, or any other medium for decades. They were finally allowed to promote their services in 1977. While lawyers considered....
  • Personal Injury Marketing
    Personal injury marketing is everywhere you look: on billboards, the backs of buses, radio, TV and in newspapers. For about 70 years, though, legal advertising was illegal. The American Bar Associatio....
  • Lawyer Commercials
    Lawyer commercials accounted for nearly $300 million in advertising in 2003, and that's just for local TV spots. If you include radio and some print ads, it climbs another $100 million. Lawyers wouldn....