Christian Newsletters

Written by Jeremy Horelick
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There are Christian newsletters that are put out by specific churches, archdioceses, and special-interest groups as well as lone individuals of faith who are simply able to sustain an audience. Religious media are subject to an interesting push-pull. On the one hand, the rantings of televangelists and the scandals plaguing (as one example) the Catholic Church, have soured many on organized religion. At the same time, all evidence points to the strongest embrace of religion this country has seen in decades.

So what might one find in Christian newsletters? Those underwritten by churches are likely to feature chosen Bible verses for the week, announcements about upcoming speakers and lecturers, and news of congregational births, engagements, weddings, and deaths. They may also incorporate passages of personal and spiritual enlightenment, namely as relates to Church-inspired beliefs.

Other Uses of Christian Newsletters

For many, Christian newsletters are more of an organizational or social tool than an overtly religious one. Newsgroups allow members of the flock to stay in touch, make plans, organize group outings, and debate hot topics, be they religious, political, or otherwise. Still, there's one important use of Christian newsletters that's been omitted--commerce.

Christian books, CDs, DVDs, and tapes are among the biggest sellers in most media outlets' libraries. It makes sense then that these retailers would turn to well-organized online communities as qualified leads in the sale of merchandise. Webmasters who can successfully aggregate huge chunks of traffic thanks to online newsgroups and newsletter subscriptions can turn around and sell ad space in those mailings for big dollars, and that's precisely what they're doing in order to stay afloat.


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