Company Newsletters

Written by Jeremy Horelick
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Where do you turn for professional expertise in crafting company newsletters? If your company is too small to keep an in-house copywriter on board, it's often best to hire a freelance creative consultant or contractor who can custom-build your company's newsletter for you. This means handing over control of everything from your graphics to your copy and putting it all in the hands of an expert, a prospect that terrifies some do-it-yourself types.

If it's a few lines of inspiration you're looking to send out to your three or four employees each week, you may not need a full-service company or even contractor to handle the job. On the other hand, if you're looking to craft a fairly extensive document, and do so regularly, it's worth spending the money to hire on someone with a strong working knowledge of digital graphics, HTML, copywriting, and design. The money you spend can free you up to handle your company's other pressing needs, such as lead-prospecting, sales, and customer service.

Generating Company Newsletters

Company newsletters aren't immaculately conceived and distributed; not even the best newsletter companies can pull that off. You must usually work side by side with your service to explain the content, the voice, and the attitude you want your company newsletters to have. Perhaps you've envisioned something conversational and fun in order to relax the mood in a tense office. Maybe you're already having too much fun in the cubicles and instead need to remind employees that they're in a place of business.

Whatever your needs may be, the final product you get is inextricably tied to your success in conveying your wishes to your writer and designer. If this sounds like a lot of leg work for something you can do on your own, consider that once the first issue is out, your newsletter company will have a much firmer idea of what future editions should look like. You can always try going it alone, but most who do so quickly see the mounting headaches that regular deadlines produce.

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