Advertising Specialties

Written by James Lyons
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Advertising is a tough business. Every year, corporations spend billions and billions of dollars trying to convince consumers to buy their products. They use fear tactics, humor, people with credibility, spectacle, celebrities, and explosions. Companies use everything they can possibly imagine to get your attention. It kind of makes me feel special. All these businesses are spending all this money to get my attention.

Consumers have the power. Advertising agencies and marketing firms spend billions of dollars every year analyzing buyer behavior. They analyze your lifestyle, hobbies, disposable income, relationships, careers, families, and health. Corporations know more about you than you know about yourself. They know what makes you laugh and what makes you cry, like your best friend.

Finding Those Advertising Specialties

Within the marketing model, businesses develop their own advertising specialties to keep existing customers and attract new ones. Certain car manufacturers offer their current clients special deals on maintenance calls and use these same deals to attract those people looking to buy a new car. They tell consumers, "Buy one of our cars and we will give you an entire year's worth of oil and filter changes."

The more specific a business can get with its advertising specialties, the better chance it has at turning a profit. Advertising on network television during prime time is a great way to reach a big audience, but will they listen? Offering a potential customer a free coffee mug with your company's logo on it could actually be the thing that lands you the customer. Perhaps your customers tend to drink a fair amount of coffee and in doing so are reminded of your company quite often.


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