Business Promotional Gifts

Written by Linda Alexander
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Business promotional gifts are one of the most effective marketing strategies you can use. Whether you give the gifts to thank your customers, reward your employees, or as prizes in contests, the gifts will be appreciated. They foster loyalty as well as create visibility for your company.

Items like paper clip holders, letter openers, magnets, and coffee mugs are likely to remain on people's desks for years to come. Each time the person uses it or looks at it, he or she is reminded of your company's name and products. It's a subtle way to advertise repeatedly over a number of years.

Building Customer Loyalty with Business Promotional Gifts

Studies show that people who receive business promotional gifts have higher opinions of the giving company than people who don't receive them. Therefore, you're not just increasing name recognition, you're also encouraging loyalty. So each time that person slides his computer mouse over your logo on a mousepad, he is reminded of how much he likes your company.

Business promotional gifts are also a great way to reward hardworking employees, or to recognize achievements. Companies that treat their employees well have lower turnover rates and higher productivity. So if you are looking for a way to make your employees happy, give them gifts.


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