Company Logo Embroidery

Written by James Lyons
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Many historians and archeologists believe embroidery and many other needlework and fiber crafts originated in the Far East and Middle East. Primitive humans quickly discovered that the same stitching used to make clothing and tools (by joining animal skins together) could also be used for decorative purposes. The idea and execution of embroidery has been around for thousands and thousands of years.

Near Vladimir, Russia in a place called Sungir, a Cro-Magnon man's remains were excavated. His remains were discovered back in 1964 and the man's remains were dated back to 30,000 B.C. This primitive man's clothing was well preserved and well decorated. His clothing was heavily decorated with hand-stitched rows of beads. Yes, the men of that time were not afraid to express themselves through clothing. The first "metrosexual" was officially discovered.

Embroidery Lives On

Fast forward 32,000 years and we are still finding ways to use embroidery. It's a multi-billion dollar business. It's a business that often supplements other businesses. Companies spend tons of money every year on company logo embroidery products, using every opportunity to display their names. Why not? Apparently, we're born with some primal instinct that draws us towards embroidery. Why fight it?

Company logo embroidery can be done "on the cheap" or it can be done right. Doing it "on the cheap" carries the risk of making your company look cheap. You can get away with cheap company logo pens, but not cheap company logo embroidery. Corporate gifts and promotional items that require embroidery should be given careful thought. You don't want your company logo unraveling in a client's washing machine.


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