Corporate Logo Promotional Products

Written by Linda Alexander
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When used as part of a larger marketing strategy, corporate logo promotional products are an effective and economical way to promote your company. Also known as advertising specialties and giveaways, corporate logo promotional products are items with your company's logo on them. They can be used as incentives, as gifts, to motivate employees, or to express customer appreciation.

Examples of Corporate Logo Promotional Products

You've seen promotional products before and no doubt own a few. In fact, you probably have a few sitting on your desk right now. That calendar with your printer's name on it is one. So is your paper clip holder with your dry cleaner's logo on it. Sort through your t-shirt collection: you'll quickly learn that most of them are advertisements of some sort!

Those items are all part of various companies' efforts to make you remember them. Corporate logo promotional products are a huge business. Aside from name recall, they can also get consumers to generate customer referrals, increase traffic at trade shows, or talk about new products. It's been proven that customers who receive giveaways have a higher opinion of the companies than those who do not.

Adding corporate logo promotional products to your advertising campaign can definitely augment your sales when used properly. One of the best benefits of these products is that they are items that people will use over and over. This repetition continues to advertise your name and products over and over to the person. So when selecting promos, think of something practical that your customers will use.

Why Use Corporate Logo Promotional Products?

When planning a campaign, you should first define your objective. Do you want to increase traffic at your trade show booth, or introduce a new product? The giveaway you select depends on what your goal is for using it. Also, think about how you will distribute the items. Planning for this ensures that you will get the items into the hands of the right people.

Depending on your message, you might also want to tie the item into your theme. For example, if you are a bank, you might want to give away a piggy bank. Or, if you are a massage therapist, a massage ball with your logo on it will remind customers to make an appointment with you.

Selecting a Distributor

Selecting the right distributor for your corporate logo promotional products is also important. A larger, professional company will be able to provide you with marketing advice on how to use the items. They will also have greater resources in terms of turnaround time, shipping, and the number or quality of items offered.

There are many companies on the Web that sell corporate logo promotional products. But take care when selecting the right company. It can make all the difference in the quality of your giveaways and the impact of your campaign.

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