Corporate Promotional Products

Written by James Lyons
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If you're attempting to generate leads or interest in your company but are besieged with making sales or deals occur, you might have the wrong idea of the type of demand your market is demonstrating. Are you spending time and money educating possible customers on the advantages of your product and/or service or have you been spending time and money convincing these possible customers that your product and/or service is better than the competition's?

You should have this question answered before you start designing and ordering your corporate promotional products. Your promotional products might contain a message telling consumers that your new product lines are far superior to your competitor's current line of products. Coca-Cola and Pepsi spend hundreds of millions of dollars every year trying to convince you that their products are better.

Who Are You Talking To?

You can get gift baskets, gift cards, or gift wrapping to your customers. Before you do that, you need to know why you are giving it to them. Are you saying to them, "Buy my products, not my competitors' products"? Are you communicating with potential customers who have never used the products or services in your industry? These customers fall into the realm of primary demand.

Having this information will help you communicate with them. It will help you locate their hot buttons. Those of you who have significant others know how easy it is to "push their buttons." You know what makes your partner tick. You know how to get to them in good ways and bad ways. The same attention should be paid to your target and secondary markets. This will allow you to design appropriate corporate promotional products.


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