Custom Bic Pens

Written by James Lyons
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The Bic Company has been making pens for over 50 years. The people at Bic know what they're doing when it comes to pens. That company makes perhaps the best cheap pen on the market. Back in 1950, a man by the name of Marcel Bich put together his groundbreaking ball point pen. He removed the "H" from his last name and named the pen after himself--Bic.

In 1953, Marcel Bich founded the Bic Company. Since then, the Bic Company has been one of the leaders in the pen manufacturing business. Every day, millions and millions of Bic pens are distributed all over the world. Millions of people use Bic pens every day. I have several sitting on my desk, each sporting a different corporate logo.

Choose Reliable Promotional Products

Custom Bic Pens make powerful promotional tools because of their massive popularity. Today, the brand "Bic" is synonymous with reliability and longevity. Consumers buy and use Bic pens because they know what to expect; they know the pen will last a long time and it'll do it's job. For that reason, a number of companies have made a point of making custom Bic pens that carry their logos.

Business promotional products should be good products. A common misconception is that promotional materials should be purchased "on the cheap." While quantity certainly helps visibility, it can also damage public perception. If your business gives out faulty pens to its customers, your customers will ultimately resent the gift. They'll see it as a "cheap promotional ploy." If you give them a Bic pen, they'll be staring at your logo for months to come.


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