Custom Packaging

Written by Jill Morrison
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Custom packaging is a necessary tool for building company recognition and relationships with consumers. Using vibrant, yet professional logos on packages can help to establish trust and can give consumers the perception that your company products are high in quality. When you package products with custom labels, these packages can also be used as a form of advertising.

Custom Packaging Options

There are many different methods you can use for custom packaging. First you must decide on the size and type of package that you would like to use. This will depend on the products that you will be packaging and the use of the packages. If you are packaging items for a trade show, you may want to use bags with handles that can stand up to display logos.

If you are packaging products that will be sent by mail, your best choice is usually a protective box. You can print custom logos onto any size of box. You can also choose from different colors, materials, and coatings of boxes for custom packaging. If you do not want to use a box, you can also package your products in custom paper or plastic packages.

There are a few different methods you can use when printing custom logos onto a package. One of the most high-quality printing choices is four-color printing which produces vibrant color copies. You can print directly onto packages or you can have labels printed that will be placed on packages in the future. Labels are also a good idea because you can use them to label other documents and mailings as well.


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