Instant Win Games

Written by Linda Alexander
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Instant win games combine the thrill of playing with the instant gratification of knowing whether or not you have won a prize. If you allow more than one entry to the scratch and win games, customers can keep playing until they win. You'll not only have their attention for the game, but also have a captive audience to sell more products.

Who doesn't like to play instant win games? Even when you play the lottery and win another dollar, you have incentive to keep playing. There is always the anticipation of winning the bigger prize, as well as the immediate knowledge if you don't.

Implementing Instant Win Games

Instant win games are designed to generate excitement among participants. Everybody likes to win something. It's a great way to reward your current customers, as well as to learn more about them if you collect data on the cards. The easiest way to do this is to tie it into an online promotion. When they log on to your website, you could ask them to fill out a simple survey about their buying habits or interest in your products.

You could print cards with prize numbers on them, and ask your participants to visit your website to learn if theirs is the winning number. For the non-winners, the game could in fact be a coupon or discount toward a future purchase, making every participant a winner. Either way, instant win games continue to be a favorite among marketers and customers alike.


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