Logos On Watches

Written by James Lyons
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Corporate logo watches can be a risk. People who wear watches, typically own at least one nice watch. If your client currently wears a top-of-the-line Rolex, he probably won't put it in storage to wear your corporate logo Timex. He might give it to someone he knows, but he won't wear it unless he has to.

For that reason, I think it's wise to either get a few top notch corporate logo watches or a big batch of low end ones. At least you get more coverage with the low end ones. If you get caught in the middle and distribute middle-of-the-line corporate logo watches, you might not impact anyone. This promotional item is a risk; there's no question. This risk, however, has proven well worth it for a number of solid businesses.

Interpretation

If you are a business owner or a marketing executive, what products are worthy of your logo? That's a point of view you should take when examining business promotional products. Is this thing worthy of my logo? The merchandise you choose is a reflection of your company.

That doesn't mean you have to blow your budget on Mont Blanc pens and Rolex watches. It just means that employees, customers, and job candidates will invariably draw up an interpretation of your business based on the promotional items you provide. You can still get cheap imprinted pens and cheap coffee mugs. Most people don't draw too many levels when it comes to pens and mugs. Most people don't look at a coffee mug and say, "Well, that's a bottom-end coffee mug. I prefer the Gucci mugs." When it comes to watches, it's a different story.


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