Marketing Programs

Written by Linda Alexander
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Marketing programs are varied and there isn't one that will work on everything, all of the time. The truth is, marketing is not an exact science. Depending on the product or service, market, time, economy, and customer needs, marketers employ a variety of marketing programs in their mix on each and every campaign.

Marketing programs have a lot of overlap and are usually interrelated. They also overlap with other disciplines, such as advertising, public relations, and sales. Your programs may include any or all of the following and more: product planning, positioning, marketing plans, advertising campaigns, and press relations.

Hiring an Agency to Handle Marketing Programs

Because marketing can sometimes be vague, some of those outside of the discipline have a view that it's "easy." Others do not have a clue about what marketing is or does. If you fall into either of these categories, you should consider enlisting the help of a competent marketing agency, who will oversee your marketing efforts. Help does not come cheap; however, one thing you must know about marketing programs is that they are investments. Therefore, your money will come back to you eventually.

Products, services, and businesses fail every day because of poor marketing. It's not always the marketing itself though--often it's the planning, or failure to plan, that does the trick. So even if you've done all your marketing by the book, if you start a business or launch a product without doing all the necessary research, it's like putting the cart before the horse.


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