Trade Show Marketing

Written by Jill Morrison
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Trade shows are exciting events that showcase popular products and introduce new products. Opportunities for promotional giveaways exist in several areas. They play an important part in successful trade show marketing. Trade show organizers must entice exhibitors to participate. In turn, exhibitors must develop a plan that brings clients to their booth and persuades them to buy product.

Steps to Successful Trade Show Marketing

Companies should develop realistic objectives for the show that cover existing products as well as new products. Booth size is important to display product attractively and assure that visitors feel comfortable. Giveaway items are encouraged at the booth and through pre-show promotion. Small items imprinted with company logos are suitable for pre-show mailings that encourage attendance. Some items typically used are magnets, notepads, letter openers, mini calendars, and pens.

Trade show organizers usually provide giveaways to exhibitors to thank them for participation and to encourage future involvement. Popular items are T-shirts and baseball caps imprinted with tradeshow names or logos. Mugs, calendars, and magnets are commonly distributed as well. At an event where food is sold, stadium-style cups with trade show advertising may be given away free with a food purchase.

A wide variety of giveaway items are available online to meet the needs of trade show organizers and exhibitors. Advice about trade show marketing always includes the benefits of promotional materials. Post-show follow-up is important to determine if visitors' needs were met. Giveaway products help to create a favorable impression that often leads to increased sales and customer satisfaction.


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