Audience Feedback

Written by Sierra Rein
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Reliable and up-to-date audience feedback can be literal gold for any business. Whether positive or negative, this feedback can prove to be the turning point for a company. After this information is compiled, the company can then begin to figure out which marketing plans or product designs are working and which are not ultimately functioning as planned.

Some audience feedback can be generated internally within sales meetings, employee polls and company strategy meetings. It is always a good idea to ask the personal opinions and constructive criticisms of day-to-day life in the workplace, and to understand how the office can be improved in the future. Prioritizing the most important aspects of these decision-making processes, but without the best feedback information, a company may be wasting time and money on the wrong things.

How to Collect Audience Feedback

In addition to the simple person-to-person conversations, there are a number of very controlled and complete methods of accumulating an audience's response to any concept, product or strategy. Paper polls are easy to set up but sometimes take up too much of each individual audience member's time. The most successful ways of collecting audience feedback is by combining focus groups with the latest audience response system technology.

The simplest form of this response system technology is a series of buttons laid out in front of each seating area. During a presentation or performance, the audience members can press buttons or turn knobs in either direction to answer questions and express their like or dislike of a certain product or artistic moment. This is perfect for large groups as the computer can instantly collect, analyze and even graph the data in real-time to show instantly how the audience is reacting at that moment.


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