Audience Participation

Written by Sierra Rein
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Even from a mere psychological position, audience participation is more than just a chance to keep everyone involved awake and alert to the issues at hand. On the contrary, by increasing participation in a meeting or by asking an audience to become an integral part of the decision-making process, people become more in tune with what is going on in front of them and more appreciative that their voice is being heard. Like children asked to draw a fairy tale as it is being told to them, an audience is more likely to comprehend the information placed before them in a more cohesive and constructive manner.

The popularity of adding audience participation-based games, trivia and questionnaires is becoming more and more apparent, especially in the workplace. By playing a quick game, employees can allow themselves a break and a good time to mentally digest the information they have soaked in during the meeting. In addition, employees and office departments can develop team communication skills and generate office pride by competing with other groups during trivia games and educational challenges.

Audience Participation in Entertainment or Trade Show Venues

When it comes to television and movies, audiences usually flock to become part of the action. By offering a chance to become involved in the creative process, a company can increase visibility and attract people to come visit their booth at a trade show, book faire, convention or artisans club. Large crowds always bring in even more interested parties, and if the presenters are ready to hand out fliers, samples, demos and physical questionnaires, a the company has an even better chance of reaching the right target group.

It is a good idea, however, to customize the look and feel of each game to fit the unique characteristics of the audience. Bright colors and large lettering will suit a group of young children, while muted tones and clear font types will do well for young adults and mature groups of people. In this way, younger audiences will not be bored and older audiences will not feel condescended to during an audience participation presentation.


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