Contests

Written by Jeremy Horelick
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Ours is a culture that prizes competition, so it's not surprising that contests lurk around every corner of the marketing world. Not only that, we love contests in our movies, our books, and, as the recent TV sweeps period has indicated, our shows. If you think about it, the whole "Reality TV" craze is based on the concept of the contest--well, that and schadenfreude, the delight taken in others' downfalls.

Joe Millionaire, Survivor, The Apprentice, and American Idol would be nothing without the contest. Even our romantic lives would be far less alluring if hearts weren't won and lost. It seems no matter how hard we collectively try to relax, we can't help but compete for something, even the title of "Most Relaxed."

Types of Contests

In addition to contests for love and wealth, there are millions of other contests that pop up each day throughout our lives. Many of these, such as the race against time or age, are unwinnable. But there are a few that can yield very real results. There are contests that encourage people to dream up new ad slogans, design corporate logos, and submit other forms of creative work. If you've got a knack for original songwriting, poetry, or painting, there are innumerable outlets for your talents.

You may not win unimaginable wealth or fame, but it's possible that, with the right approach, you can get your name out into the community. For artists in particular, this can be a major hurdle, especially in an arts community that's dotted with millions and millions of fame- and fortune-hungry dilettantes. And for those merely looking to win cash through free drawings, well, there are endless competitions you too can enter depending on the sacrifices you're prepared to make.


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