Create Surveys

Written by Tara Peris
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Although you might think it is easy to create surveys, there are actually a number of important details to consider. From content to formatting, the structure and substance of a survey shape study findings considerably. With this in mind, you should be prepared to administer a few test drafts before moving forward with the actual study.

There are several things which make it difficult to create surveys, the most challenging of which pertains to content. You would think it would be easy to figure out which questions to ask, but with limited space, every word counts. You must figure out how to make each question as sharp and cogent as possible.

How to Create Surveys

With this in mind, you should always begin with a rough draft of your survey. Play with alternate wording and various question ordering. Then administer your draft to a small test group. Ask them for feedback regarding the survey, including how easy it was to complete and how clear the questions were.

You can use this information to create surveys with the greatest long-term utility. Although the extra step of pilot-testing may seem superfluous, it is better to err on the side of caution, as it is both costly and time consuming to launch an ineffective inquiry. Avoid the tempting shortcuts, and you will ultimately meet with the most success.


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