Electronic Polling

Written by Sierra Rein
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Electronic polling has surpassed paper questionnaires by leaps and bounds, especially in the past few years. Digital voting systems account for a large majority of opinion collecting and audience response meetings. While the jury is still out on whether or not electronic voting machines are safe enough to use for political purposes, most companies trust and rely on the information they choose to collect for their own business plans.

The most obvious benefit to electronic polling is the ability to instantly view the results. Some voting systems can project the voting response as they happen on either a monitor (for the sake of the moderator) or directly onto the audience's screen for all to see. This can enhance any audience participation and visually exemplify how the entire group feels at any one moment.

More Advantages With Electronic Polling

It is much easier for marketing and office managers to analyze electronic data than it is to decipher paper votes. If gathering demographic information is an important element of the business, a technician can instantly access the digital data through organizational software and pinpoint the exact specifications for the business's needs. For example, if a technician is interested in finding out whether more women under the age of 45 were more likely to buy a certain product, he can zero in on that percentage and compare it to the numbers regarding women over 45, men under 45 and men over 45.

Finally, electronic polling can be arranged as a completely anonymous experience. This is likely to put people more at ease and allow them to express their opinion, on any subject, without embarrassment or fear of negative repercussions. This is great for business meetings, employee review sessions and during discussions of sensitive issues like drugs, sex, medical conditions and religion.


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