Electronic Survey Software

Written by Sierra Rein
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Electronic survey software is the literal brain force behind any digital polling system. Not only can a well-designed software system provide a way to collect and store digital information, but it can also offer analytic programs capable of sorting, organizing and displaying the data in an easy-to-read form. Pie charts, graphs, and other visual representations can be created, even in the moment of the polling process, to help illuminate the general gist of any survey.

The most effective types of electronic survey software allow for a great deal of flexibility, even while the poll is still going on. A moderator may realize during a presentation that a specific question should either precede or follow another, or that a new question should be inserted. In this case, the software should adjust to on-the-fly additions, choices of priorities and deletions.

Electronic Survey Software for Remote Location Systems

Today, companies are now able to utilize wireless and Internet-based technologies to collect data from a number of different audience voting locations at the same time. One presenter can use streaming video and teleconferencing devices to lecture to several different meeting rooms and audience halls at once. The data from all of these locales is then collected and sent to a centralized "master" computer or treated as information to be applied to that locale only.

The electronic survey software used in these types of situations should be capable of accounting for all the data and organizing it both by location and by the overall demographics of all those surveyed. In this way, a company can see if the locale and any other variables affect audience opinion. This may effect how a marketing campaign is organized for one area of the country as opposed to another, or it may help a company gain a perspective on which products should be improved, enhanced or removed from their catalog altogether.


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