Interactive Polls

Written by Sierra Rein
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In general, interactive polls are much more enjoyable to both those who hold the polls and the polled individuals themselves. Indeed, personal interaction makes any opinion-gathering process a more welcome experience compared to the impersonal checking of boxes or anonymous pushing of buttons. By encouraging discussion, a company is more likely to get a clearer picture of the overall opinions, wants and desires of a group of people, whether they are potential customers or fellow employees.

When important business decisions need to be made, it is best for any company to compile the opinions of the largest group of individuals they can, especially if they are from a few varying demographic pools. Of course, it is harder to interact with people on an individual basis if the audience is made up of a large number of people. However, current audience response technologies allow interactive polls to take place even in meetings of hundreds or thousands of people at once.

In any case, one thing that may affect the outcome of any interactive polls is how flexible the data compilation system is. Because people may speak up their opinion in the middle of the presentation, and because the moderator himself may have a new thought or question to ask the audience, the questionnaire system should allow for changes, additions and deletions to be done on the fly. The best polling technologies can be paused, adjusted and prioritized even while the meeting is going on.

Who Can Benefit From Interactive Polls?

The short answer is: anyone who wishes to get first-hand, constructive and up to date information on current trends and business opinions. Anyone, from lawyers eager to test their oratory skills on a group of "pretend" jurors to CME meetings interested in hearing directly from a group of physicians regarding upcoming medical and prescription drug coverage laws, can reap the rewards of a well-designed interactive poll. The results of these polls can be incredibly illuminating and may either reinforce or change already established business practices, leading to more confident decisions and a clearer understanding of the challenges ahead.


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