Marketing Surveys

Written by Tara Peris
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Marketing surveys are the ideal tool for those who value data-driven business solutions. If the goal is to obtain meaningful information on which to base future decision-making, few strategies are as reliable as systematic data collection. Among the myriad ways to obtain such information, marketing surveys are by far the easiest method.

Almost every business struggles with decisions related to advertising. During tight financial times advertising dollars must be spent wisely, and the challenge rests in making smart, informed decisions. Marketing surveys go a long way in this regard, as they provide concrete answers to many basic advertising questions.

Marketing Surveys and Strategic Advertising

Marketing surveys can be structured so as to obtain information on a variety of factors related to effective advertising. For example, they can help you to learn about the basic demographics of your customer base, including spending habits and annual income. When necessary, these questionnaires can help you to conduct more fine-grained analyses as well.

A detailed survey can help you learn about a client's motivations for making a purchase, and about the advertising approaches to which he or she is most likely to respond. This information is invaluable when crafting an effective advertising campaign. Use a data-driven approach to marketing and you are bound to put your advertising money where it counts.


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