Product Surveys

Written by Jeremy Horelick
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Product surveys are conducted by companies seeking valuable customer feedback so that they may improve their offerings and ultimately make more money. Most companies, however, do not conduct the studies themselves. Finding and qualifying participants, handing out and collecting materials, and organizing focus groups are not the types of things companies want to focus on. It's much easier for them to hire a third party to do all this minutiae for them.

Enter market research firms, whose sole job it is to act as a liaison between the product manufacturer and the respondent. Businesses pay good money to marketing groups to provide reliable information and handle the nitty-gritty of consumer surveys. These "middlemen," in turn, derive their money by charging respondents a small fee to participate.

Why Should I Pay To Participate in Product Surveys?

That's a good question, and one that most smart consumers should ask themselves. The answer, in a word, is convenience. When you sign up to take product surveys through a marketing group, you get several important benefits. One of these is the latitude to work at your own pace, which can be a real value to a busy "nine-to-fiver." Some companies may demand instantaneous feedback. If you're busy at the office, you hardly have time put aside your workload and take a 30-minute poll.

By working through a marketing research firm, however, you can specify the times and days that are most convenient for you. Maybe you only have weekends available, or maybe nights or mornings are best. Whatever the case may be, your survey companies will only send you questionnaires they know you're able to take, which saves everyone time and headaches. Additionally, by going through a "broker," you can opt exclusively for product surveys that offer a chance to win great prizes, if that's your incentive.


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