Online Marketing Management

Written by Liza Hartung
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Online marketing management is a whole different game from simply creating a website. Let's say you are selling a product, a book on dog training, for example, and you want to create a website to promote and sell your book. You might be a leading expert in dog training. However, if you don't know much about marketing, you could be stuck at a dead end.

If you know that you don't know anything about marketing, but are smart enough to know that it's what your business needs, you can be helped. More and more people are turning to the Internet, not only for information and shopping needs, but to start small businesses as well. You need a plan that will get your site seen over your competitors' sites.

Satisfying Your Marketing Needs

You can hire online companies to manage your marketing for you. The company should be able to increase the visibility of your site in a matter of days. They do this by submitting the site to search engines, using sponsored links and paid inclusions. Some companies will talk about the importance of the major search engines, while some will stress the importance of the smaller ones.

There are arguments for both. The bigger ones are obviously the ones that most people are using. However, this means that most online companies are listed with them, thus making your site harder to see. With the smaller engines, you have a better chance of your site showing up as a hyperlink, but not as many people are visiting them. You might want to look for a company that works with both kinds of engines. If that's too expensive, simply do what you think is best for your business--you can always change your strategy, especially if there are no long term contracts involved.


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