Page views are really what the internet is all about. In order to succeed, image is everything--that is, your images and text being seen by as many people as possible. You want to give a green light to as much traffic as possible.

Page views are certainly a good way to begin to evaluate the success of your online space. Looking at data from different pages can show you which of your products or services are popular with the viewing public and which need to be moved to a more prime virtual location. While such analysis is valuable, there's still a whole lot more to understand about your web site.

Statistics: Beyond Page Views

Thanks to advancements in website analysis and tracking, you can learn much more about the workings of your site than you ever thought possible! Not only can you access detailed data for every page on your site, you can also start to understand the visitors that make your site run. The better grasp you have on your traffic patterns, the better you can use such knowledge to make the traffic run smoother.

Web site traffic stats tell you where your visitors come from and whether they come back for more. Stats include search terms that are friendly to your site and advertisers who are pulling (or not pulling) their weight. Such information allows you to direct the traffic--and your planning process--much more efficiently.